Today I’ll be sharing my top 5, Facebook marketing tips for businesses and brands.
Whether you’re just starting on Facebook or you’re a seasoned expert I have something for everyone.
These tips have directly helped us increase our fan growth by more than 150 percent and engagement by three hundred fifty percent in just one year.
That is possible even with how crowded the network is today.
Let’s get started immediately. My top 10 tips include:
The platform content:
This is where the magic truly happens. Sometimes it’s easy to focus on the fact that organic reach has declined. We can blame that on the algorithm or the fact that advertising has increased exponentially over the last few years. Or that brands and marketers are posting more content than ever before.
Facebook is making us pay to play right? So we have to pay to increase our reach and increase our content been seen. The truth is even though there is a ton of content being posted there every single day, there’s not a ton of truly good content. That’s what I mean by content is where the magic happens. We need to focus on brands and marketers.
If we focus on a niche is a subset of the 2 billion users on Facebook and provide great content that’s useful for them, we truly have an opportunity to carve out a great little space for our brand. So what does that look like? That’s a lot of different things for a lot of different businesses.
I’m guessing that many of you have had some proven things that have worked in the past for you.
We spend 90% of our time and our focus on social media creating content centered on driving engagement traffic to our blog. I’m sure you as businesses have something similar to what would you like to achieve on social media. Remember that 90 percent of your time should be spent creating the content and then the other 10% is posting that content. It’s a very small subset if you create that extra energy in the extra effort, behind your content, understanding what your audience likes. By doing this, you will succeed at a higher level on Facebook.
Lots of focus over the last couple of years has been placed on video. We’ve seen it from Mark Zuckerberg, essentially saying that video is the future of social media. We’ve seen it in their algorithm, the video been placed at the top of people’s newsfeeds. We’ve also seen people being rewarded for going live a lot. There is a focus on Facebook from the top on video at buffer.
We’ve seen a ton of success with video marketing. Some of our videos have reached up to 500,000 people and had a few hundred thousand views.
I do not doubt that you as a marketer can make the same type of quality videos with maybe the small amount of resources or small team that you have.
Below is a tip for making your video:
- Remember not to be a salesperson with your videos or product or sales focused. It’s important to use video as a brand awareness tool at the top of the funnel. That’s what people are engaging with on Facebook. It’s a great gateway for you to reach a new audience.
- Keep your videos at 120 seconds. So two minutes or less. Buzz ran a huge study setting more than a hundred million videos on Facebook. They found out that, the top-performing videos were between 60 and 90 seconds. Captions explaining the videos were only between 50 and 100 characters.
- Remember that 92% of Facebook users are on mobile. Meaning people are scrolling quickly through their feed. They have very short attention spans and they might be distracted by other things going on around them. So that means, keep, your video short to the point and save the best. First studies have shown me, you have only about eight seconds to capture someone’s attention and keep them around to watch your whole video.
Repurpose and re-share your top-performing content:
I know, I’m going to get a lot of questions about this. But it is okay to share and re-share content across Facebook again. If I take a look at top publishers and top brands there and what they’re doing with their Facebook strategy, one very apparent thing is they are sharing top posts that have performed well on their page. If you take a look at the actual data, only about two to five percent of your audience is going to see any given piece of content that you post to your page. That means 95 to 98% of your audience isn’t senior content at all. So there’s no harm in re-share in content to Facebook.
The rule of thumb to re-share on Facebook is trying to wait three weeks to about a month before you do that. The whole point of this is to save time and resources. I know how challenging it can be to consistently put out brand new pieces of content. Ideally, you’ll have a never-ending supply of great content that you can post your page. When done in tandem with curetted content that only becomes true.
There are still huge opportunities for brands and businesses to build a massive community around a specific topic or vertical. But a lot of times Facebook groups are an untapped resource for business because;
- They don’t know how powerful they can be. Remember too they just don’t have the time or resources dedicated to building a thriving community. That’s okay because I have a few tips for getting started with Facebook groups today.
While using groups, it is important to do the following:
- Start within a niche and build a small highly dedicated highly active community around that specific topic. In other words, don’t try to be everything for everyone.
- Build your group around a topic that is very specific to serving customer’s needs.
What are their pain points?
What if people asked you about your business regularly?
What are the top questions on Quora in your industry?
Facebook itself is making customer service a priority for its brand as well. They have two billion people to worry about in terms of queries and questions and concerns as a smaller business. It’s manageable to set up a small customer service team dedicated to answering questions. You’ll want to make sure first and foremost that you have all the details on your Facebook page filled out.
What are your business hours?
What’s your address?
What’s your phone number?
How can people get in touch with you?
When you have the Facebook message feature turned on within settings, Facebook will provide potential customers and current customers with information on how fast you respond.
It’s a very important stat to keep up on your page.
So are you ready to take your Facebook game to the next level? I know you are.
Apply them and don’t fail to subscribe to this website for more social tips.